Privacy Policy

Privacy Policy for HeyRachael.com

Effective Date: November 1, 2020

Last Updated: April 13, 2026

Hey Rachael ("we," "us," or "our") operates the website www.heyrachael.com. This Privacy Policy explains what information we collect, how we use it, and your choices regarding that information.

By visiting our website, you agree to the data practices described in this policy. Where required by applicable law (including the EU General Data Protection Regulation), we obtain your consent for non-essential data collection through a cookie consent mechanism before any such data is collected.

Information We Collect

Information you provide directly. When you fill out a contact form, book a Strategy Session, download a resource, or subscribe to our email list, we may collect your name, email address, phone number, business name, and any other details you choose to share.

Information collected automatically. When you visit our website, we automatically collect certain technical and usage data, including your IP address, browser type, device type, operating system, referring URLs, pages visited, time spent on pages, and interactions with site elements (such as clicks and scrolls). This data is collected through cookies, pixels, and similar tracking technologies as described below.

Analytics and Tracking Tools

We use the following third-party tools to understand how visitors use our website so we can improve our content, services, and user experience. Non-essential analytics tools are only activated after you provide consent through our cookie banner.

Google Analytics 4 (GA4). We use Google Analytics, a web analytics service provided by Google LLC, to collect and analyze information about how visitors interact with our website. Google Analytics uses first-party cookies and collects data such as pages visited, session duration, traffic sources, general geographic location, and device/browser information. IP addresses are anonymized by default in GA4. Google may process this data on servers in the United States. For more information about how Google collects and uses data, visit: How Google Uses Information from Sites or Apps That Use Our Services. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

Google Tag Manager (GTM). We use Google Tag Manager to manage the deployment of analytics and tracking scripts on our website. GTM itself does not collect personal data, but it facilitates the loading of other tools (such as Google Analytics and Microsoft Clarity) that do. GTM may set its own cookies for operational purposes.

Microsoft Clarity. We partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve our services. Website usage data is captured using first-party and third-party cookies and other tracking technologies to determine the popularity of our services and online activity. Additionally, we use this information for site optimization and fraud/security purposes. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Squarespace Analytics. Our website is hosted on Squarespace, which collects its own analytics data including page views, visit duration, traffic sources, and general geographic information. Squarespace may also set cookies for site functionality and performance monitoring. For more information, see the Squarespace Privacy Policy.

Cookies

Cookies are small text files placed on your device by websites you visit. Our website uses the following types of cookies:

Essential cookies are required for the website to function properly (such as navigation and access to secure areas). These cannot be disabled.

Analytics cookies (set by Google Analytics, Microsoft Clarity, and Squarespace) help us understand how visitors use our site by collecting information about pages visited, session duration, clicks, scrolls, and mouse movements. This data is aggregated and does not directly identify you by name.

Cookie Consent. When you first visit our website, you will be presented with a cookie banner that allows you to accept or decline non-essential cookies. Analytics and tracking tools will not be activated until you provide consent. You can change your cookie preferences at any time by clearing your browser cookies and revisiting the site, or by using the cookie preference controls on our website if available. You can also control or delete cookies through your browser settings, and opt out of specific tools using the links provided above.

How We Use Your Information

We use the information we collect to:

  • Respond to inquiries and deliver services you have requested

  • Improve our website content, design, and functionality

  • Understand how visitors navigate and interact with our site

  • Send you information about our services, if you have opted in to receive communications

  • Conduct internal analytics and business planning

How We Share Your Information

We do not sell, rent, or lease your personal information to third parties.

We share data with the following categories of third-party service providers, solely to support the operations described in this policy:

  • Analytics providers (Google LLC, Microsoft Corporation) as described above

  • Website hosting and infrastructure (Squarespace, Inc.)

  • Email marketing platform ([INSERT PLATFORM NAME, e.g., Kit, Mailchimp, etc.]) used to deliver newsletters and communications you have opted in to receive

  • Client management and scheduling tools ([INSERT TOOL NAMES, e.g., Dubsado, Calendly, etc.]) used to manage bookings, proposals, contracts, and client communications initiated through our website

These providers are authorized to use your information only as necessary to provide services to us and are required to protect your data in accordance with their own privacy policies.

We may also disclose your information if required by law, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

International Data Transfers

Our website is operated from the United States. If you are visiting from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate.

Where personal data is transferred from the European Economic Area (EEA), the United Kingdom, or Switzerland to countries that have not been deemed to provide an adequate level of data protection, our service providers (including Google and Microsoft) rely on approved transfer mechanisms such as Standard Contractual Clauses to ensure your data is protected in accordance with applicable law.

Data Retention

We retain personal information you provide (such as contact form submissions and email list subscriptions) for as long as necessary to fulfill the purposes described in this policy, or until you request its deletion.

Analytics data collected through Google Analytics and Microsoft Clarity is retained in accordance with the default retention settings of those platforms. You can learn more about data retention from Google and Microsoft.

Your Rights and Choices

Depending on your location, you may have the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your personal information

  • Object to or restrict certain types of processing

  • Request portability of your data

  • Withdraw consent for non-essential data collection at any time (including by adjusting your cookie preferences)

  • Opt out of analytics tracking using the browser tools and links provided in this policy

  • Unsubscribe from marketing emails at any time using the unsubscribe link in any email, or by contacting us directly

If you are located in the European Economic Area, United Kingdom, or Switzerland, you also have the right to lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us at Support@HeyRachael.com.

Children's Privacy

Our website and services are not directed at individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Email: Support@HeyRachael.com
Mail: 9450 SW Gemini Dr, #616542, Beaverton, Oregon 97008