vznayres: From Messy Dubsado to a Seamless Client Journey

The Business

Adriana and Hannah run vznayres, a website design studio that brings big, beautiful strategies to high-performing websites. A few years in, the business had grown significantly, and the backend was struggling to handle the workload.

The Problem

Like a lot of service-based businesses, they'd built their workflows around their original offers. Over time, they updated their services, evolved their processes, and added new client touchpoints. All while the systems stayed the same…

"Our systems, funnels, and forms were a MESS. And because they were so chaotic, it made my mind feel chaotic."

Their client journey had become confusing and time-consuming. Things that should feel easy (sending proposals, onboarding a new client) felt like a chore that took way too long.

The Work

We started with a full audit of what they already had: what was working, what wasn't, and where the biggest opportunities for improvement were hiding.

From there, we did a 3-hour strategy session to map their current client experience, step by step, from inquiry to offboarding. That became the roadmap, allowing us to structure everything around how their business actually runs!

Here’s how we brought it to life:

⚙️ Rebuilt workflows: Matched to their updated offers, with small, impactful client touchpoints they hadn't thought to include before.

📝 Refreshed forms, proposals, and canned emails: Reorganized inside Dubsado so everything was easy to find, use, and update as needed.

✨ Designed a seamless customer journey One that finally matched the quality of the work they deliver.

The Results, In Their Words

"You gave us so much clarity! It helped us hone in on who we are and our service offerings... We finished feeling so much more aligned and organized with moving our business forward."

And because she’s incredible like that, Adriana recorded a quick video sharing what the experience was like and the impact it had on their business.

Watch the video testimonial here 👇

The Deliverables

✓ A fully mapped and semi-automated client journey that makes sense for their business this season
✓ Mental space and confidence to move forward with new clients
✓ A backend that finally matches the incredible front-end experience they provide

What They Said 💛

"Rachael, you are so incredibly helpful. You go above and beyond and helped us see things from a different perspective, that breath of fresh air we really needed."