How to Optimize Your YouTube Channel to Get Found, Build Authority, and Convert Viewers into Clients
Whether you're just getting started on Youtube, or looking to revamp your channel and turn it into a lead-generating machine - you're in the right place!
Today, we’re diving into the key things you need to get your YouTube channel working smarter, not harder:
✅ How to get found on YouTube with SEO strategies
✅ How to make your channel look polished and professional
✅ How to turn casual viewers into paying clients with a simple lead-funnel
Meet Erica from Wax Design Lab - a video editor, course creator, and YouTube strategy expert.
She’s all about helping business owners increase visibility, grow their brand, and create content that actually converts. So, if you’ve been treating YouTube like a place to just upload and hope for the best, let’s change that!
Want to watch this video instead? - check out the IG Live here!
Step 1: Get Found on YouTube with Smart SEO
Before we even talk about branding or editing, let’s talk about getting found. Because if no one can find your videos, they’re not watching them.
One of the biggest mistakes? Posting content based on what you want to talk about, instead of what people are actually searching for or wanting to know. YouTube is a search engine, and just like Google, you need to meet people where they’re at.
Here’s how to find the best keywords for your videos:
YouTube Auto-Suggest: Go to the YouTube search bar and start typing a keyword related to your topic. YouTube will auto-fill popular searches, so what you see are the terms people are looking for.
Google Search + YouTube: If you see YouTube videos ranking in Google search results, that’s a sign the topic is in demand.
Tools to Help: Platforms like vidIQ and TubeBuddy can give you data on search volume, competition, and related keywords.
Once you have the right keywords, you have to use them strategically:
Titles: Keep them clear and search-friendly.
Example: Instead of “My Best Marketing Tips,” try “Marketing Tips for Small Business Owners: How to Get More Clients.”
Descriptions: In the first few lines, include a sentence that naturally incorporates your keyword.
Example: “In this video, I’m sharing marketing tips for small business owners to help you attract more clients and grow your brand.”
Timestamps & Chapters: Adding timestamps makes your video more searchable on Google and YouTube. Plus, it improves the user experience!
Step 2: Make Your YouTube Channel Look Professional
Okay, so people are finding your videos: now let’s make sure your channel is set up in a way that keeps them around.
Think of your YouTube channel like a website. When someone lands there, they should instantly know:
✔ Who you are
✔ What your channel is about
✔ How you can help them
Here’s what you need to optimize:
Channel Banner - This is prime real estate! Your banner should clearly state your niche and have a call to action (CTA). Example: “New videos every week | Subscribe for marketing tips!”
Profile Picture - Keep it on-brand with a high-quality headshot or logo.
Playlists - Organize your content into categories so people can binge-watch. Example: “Start Here: YouTube for Beginners.”
Step 3: Build a Simple Funnel to Turn Viewers into Clients
Now for the fun part - turning all that visibility into actual clients!
If you don’t have a plan to capture leads, you’re leaving money on the table. Rachael's gonna take it away here to explain how easy it is to create your perfect lead-funnel.
Step 1: Always Have a Call to Action (CTA)
Every video should tell viewers what to do next. This could be:
Download a free guide (great for email list growth).
Book a discovery call.
Join your membership or coaching program.
📌 Example CTA: “Want my free ClickUp template? Grab it in the link below and start organizing your life today!”
Step 2: Make It Super-Easy to Take Action
Viewers won’t chase you down, so make it as easy as possible for them to take the next step.
Landing Page: If you’re offering a freebie, send them to a dedicated landing page (not just your homepage).
Automated Email: Set up a welcome sequence that delivers the freebie, automatically
Follow-Up Emails: Don’t let leads go cold! Have an automated follow-up series that provides more value and eventually pitches your offer.
TLDR: Here’s the formula
✔ SEO: So people actually find your content.
✔ Channel Optimization: So they stick around and get to know you.
✔ A Simple Funnel: So they know what to do next (and how to work with you).
When you set this up, YouTube becomes an automated lead-generation system that works for you, even when you’re offline.
🎥 Want expert help with video editing & YouTube strategy?
Connect with Erica at Wax Design Lab! She’s a pro at making your videos stand out, boosting visibility, and setting up a channel that attracts the right audience, and keeps them coming back.
💡 Need a seamless funnel to turn YouTube views into paying clients?
Reach out to me, Rachael! I’ll help you build smart, automated systems so your leads won’t slip through the cracks and your business runs effortlessly (without the overwhelm)!
